Educators, technologists and ethicists — united by one mission.
We empower educators to leverage AI ethically and effectively in their practice.
✦ Our vision
AI that challenges thinking, rather than replacing it.
We believe AI has a powerful role to play in enhancing teaching and improving student outcomes — but only when it fosters critical thinking and greater cognitive stretch. Our team spans education, law, digital strategy and AI innovation, with backgrounds across leading institutions and global brands. We exist to protect the integrity of the profession and to develop critical thinkers in an age of technology.
✦Led by pedagogy
We know schools and the issues they face firsthand, so our approach is led by the latest research in education.
✦Legal & ethical rigour
Our work aligns with UNESCO standards, ensuring compliance, safeguarding and a rigorous ethical approach.
✦Genuinely non-profit
As a community interest company, our consultancy work directly funds free mentorship and open resources.
✦Practitioner-informed
Our national panel of leading UK educators grounds everything we do in classroom reality.
✦ One organisation, one mission
The ICAI umbrella.
AI Edify is the education practice of the Initiative for Conscious AI CIC — a registered non-profit community interest company. Our consultancy income funds our charitable work: free youth mentorship, open resources and the national educators' panel.
AI Edify
The brand and practice: consultancy, workshops, speaking, resources and school partnerships.
ICAI
The non-profit entity: the Initiative for Conscious AI CIC, Company No. 16434071 — governance, mission and public benefit.
The mission
Consultancy funds mentorship. Expertise funds access. Every engagement helps a young person build something ethical.
✦ Our people
Expertise across education, law and technology.
Bianca Farthing
Founder & Director
Former educator in the independent sector. Her Oxford Masters research focused on generative AI in education; she is now undertaking doctoral research at Durham. Her mission: AI that fosters critical thinking and greater cognitive stretch.
Baljinder Bath
Legal & Ethics
A Legal 500-ranked barrister at a leading London chambers, specialising in family and children's law, with Masters research at Cambridge on AI & ethics. Her expertise anchors our commitment to safe, ethical and inclusive AI.
Jennifer Purcell
Digital Strategy
A digital strategist with over a decade in products and technology, from global brands to fast-growing UK startups — passionate about using innovation to shape social good.
Sahiqa Bennet
Innovation & Inclusion
A career building technologies that empower and include — from startups to strategic advisory for governments, harnessing AI for meaningful societal and economic progress.
Hari Voruganti
AI & Technology
An AI-focused technology leader with global experience uniting AI-driven strategies with enterprise architecture to solve complex challenges and build scalable systems.
Plus our national panel
Distinguished UK educators at the forefront of AI in education inform our work through curated peer discussion and published reports.
Meet the panel →